As a graduate of Toronto Metropolitan University (Previously known as Ryerson University) with a Bachelor of Fine Arts in New Media Studies, currently working as the Lead of Content Marketing with Public Services Health and Safety Association (PSHSA), my interests in marketing focus on internal and external communications with innovative marketing techniques from concept to implementation. I have a strong background and specialization in social media marketing with experience across multiple sectors.
I have built a strong understanding of platforms such as Adobe Creative Suite and AEM, Google Workspace, Microsoft 365, Hootsuite and all social media platforms from LinkedIn to Threads and everything in between. Using compelling copy and eye-catching but on-brand graphics, I have successfully led multiplatform social ad campaigns, connected to clients and stakeholders through other forms of digital and print advertising and connected employees through the use of events and email communications. I have experience incorporating equity, diversity and inclusivity initiatives throughout marketing strategies and currently am an active member of PSHSA's EDI Employee Resource Group and Psychological Health and Safety Committee.
A few examples of my past experiences include:
- Communications and Events Assistant, RTA School of Media at Toronto Metropolitan University
- Social Media Manager, Turkey Point Tourism
- VP of Marketing, RTA Course Union
- Student Social Media Assistant/Specialist, Toronto Metropolitan University Alumni Relations
- Various charity event support, MacDonald Turkey Point Marina
- and more
- Social Media Manager, Turkey Point Tourism
- VP of Marketing, RTA Course Union
- Student Social Media Assistant/Specialist, Toronto Metropolitan University Alumni Relations
- Various charity event support, MacDonald Turkey Point Marina
- and more
This is a collection of my past projects to showcase my talent.
Quick facts about me:
- I have Albinism
- I was born and raised in Norfolk County, Ontario (currently living in Toronto)
- I played clarinet in high school
- My favourite colour is blue
- I'm an Aquarius
- I love boating
- I am a huge Michael Bublé and Taylor Swift fan