Hi, I'm Kayla!
I am a graduate of Toronto Metropolitan University (Previously known as Ryerson University) with a Bachelor of Fine Arts in New Media Studies, currently working as the Marketing Specialist with Public Services Health and Safety Association (PSHSA). My interests in marketing focus on internal and external communications with innovative marketing techniques from concept to implementation. I have a background and specialization in social media and email marketing with experience across multiple sectors.
I have built a strong understanding of platforms such as Adobe Creative Suite and AEM, Google Ads, Google Analytics, Google Workspace, Microsoft 365, Constant Contact, Mailchimp, Hootsuite and all social media platforms from LinkedIn to Tik Tok and everything in between. Using compelling copy and eye-catching but on-brand graphics, I have successfully led multiplatform ad campaigns, connected to clients and stakeholders through other forms of digital and print advertising and connected employees through the use of events and email communications. I have experience incorporating equity, diversity and inclusivity initiatives throughout marketing strategies and currently am an active member of PSHSA's EDI Employee Resource Group. Additionally, I currently assist the Fire Services Section 21 Health and Safety Advisory Committee, where I do minutes and administration.
You can learn more about my past work experience in the rest of my portfolio.
Quick fun facts about me:
- I have Albinism
- I was born and raised in Norfolk County, Ontario (currently living in Toronto)
- I played clarinet in high school
- My favourite colour is blue
- I'm an Aquarius
- I love boating
- I am a huge Michael Bublé and Taylor Swift fan
Thanks for stopping by!