Public Services Health and Safety Association (PSHSA)
Date: May 2021 - Present
Position: Marketing Specialist
- Responsible for the development and management of PSHSA’s digital and content strategies, email marketing strategy and content calendar.
- Design original and compelling content, including graphics, layouts, illustrations and other visuals for use in marketing campaigns, social media, websites, editorial, presentations and more, according to brand guidelines.
- Write and edit short-form content including ad copy, website content, social, email and presentations.
- Create, execute and manage the launch of campaigns and projects for sector initiatives both internally and externally (Communications plans, toolkits, graphics, copy, etc.)
- Develop content for various projects as they relate to brand strategy development, acquisition or retention initiatives, public relations, campaigns, etc.
- Create, execute and manage paid social ad campaigns that drive top-line revenue, acting as the main point of contact with our digital ads vendor.
- Management of social media channels.
- Oversee the adherence to PSHSA brand standards for print and online across the organization including collaborations with internal and external partners on content development and other marketing collateral.
- Responsible for measuring and reporting on the performance of content initiatives through a quarterly and fiscal report and creating and executing the corresponding internal marketing newsletter.
I also sit on PSHSA’s Equity, Diversity and Inclusion (EDI) Employee Resource Group (ERG), Psychological Health and Safety Committee and Annual General Meeting Planning Committee. Externally, I am the note taker for the Fire Services Section 21 Health and Safety Advisory Committee.
- Design original and compelling content, including graphics, layouts, illustrations and other visuals for use in marketing campaigns, social media, websites, editorial, presentations and more, according to brand guidelines.
- Write and edit short-form content including ad copy, website content, social, email and presentations.
- Create, execute and manage the launch of campaigns and projects for sector initiatives both internally and externally (Communications plans, toolkits, graphics, copy, etc.)
- Develop content for various projects as they relate to brand strategy development, acquisition or retention initiatives, public relations, campaigns, etc.
- Create, execute and manage paid social ad campaigns that drive top-line revenue, acting as the main point of contact with our digital ads vendor.
- Management of social media channels.
- Oversee the adherence to PSHSA brand standards for print and online across the organization including collaborations with internal and external partners on content development and other marketing collateral.
- Responsible for measuring and reporting on the performance of content initiatives through a quarterly and fiscal report and creating and executing the corresponding internal marketing newsletter.
I also sit on PSHSA’s Equity, Diversity and Inclusion (EDI) Employee Resource Group (ERG), Psychological Health and Safety Committee and Annual General Meeting Planning Committee. Externally, I am the note taker for the Fire Services Section 21 Health and Safety Advisory Committee.
Some of my achievements include:
RTA School of Media at Toronto Metropolitan University
Date: August 2020 - May 2021
Position: Communications and Events Assistant
- Manage social media platforms
- Virtual event planning
- Design and execute email marketing
- Website updates
- Graphic design
- Recruitment
- Oversaw the work of student Instagram coordinators
- Created a social strategy to revamp our social media presence
- Virtual event planning
- Design and execute email marketing
- Website updates
- Graphic design
- Recruitment
- Oversaw the work of student Instagram coordinators
- Created a social strategy to revamp our social media presence
Committees:
- Note taker for the EDI Committee
Toronto Metropolitan University Alumni
Date: May 2019 - April 2020
Position: Social Media Specialist
Position title changes: Partway through my employment with TMU Alumni, my position title was changed from Social Media Assistant to Social Media Specialist
- Manage social media platforms
- Conducted alumni interviews
- Photography
- Graphic design
- Event documentation
- Manage social media platforms
- Conducted alumni interviews
- Photography
- Graphic design
- Event documentation
Turkey Point Tourism
Date: July 2020 - Current Day
Position: Founder
I curate content to showcase the beautiful scenery and small businesses that our little town has to offer and answer questions regarding our tourist attractions such as beach access, camping, food and beverage and where to stay. Currently, I am more active on the Facebook account.
I curate content to showcase the beautiful scenery and small businesses that our little town has to offer and answer questions regarding our tourist attractions such as beach access, camping, food and beverage and where to stay. Currently, I am more active on the Facebook account.
One thing I began to notice as a former resident with family and other connections still in this small town, was the lack of advertising for tourism. Using my education and experience in social media, I took it upon myself to create a Turkey Point Tourism brand to advertise just how wonderful our small town is during the height of the COVID-19 pandemic when people were looking to do more travelling closer to home. I have also received lovely messages and photo tags from people who discovered our town through my work on the Instagram and Facebook accounts.
Kayla's Reading Corner
Date: February 2022 - Current Day
I curate content on Instagram for the Bookstagram community including photography, photo editing, writing book reviews and copy for other posts, trend research and creating a "Kayla's Reading Corner" brand. Since the launch of my account, I have reached over 1,400 followers.